Foodkit

Working with Foodkit meant joining forces with a passionate tech team determined to revolutionie how people access healthy, convenient meals.  collaborated closely with developers, product managers, and founders to translate complex food technology concepts into a visual identity that felt approachable, trustworthy, and fresh. The challenge was creating branding that balanced innovation with familiarity—making cutting-edge food tech feel accessible rather than alienating.​

Together, we built a cohesive digital ecosystem from the ground up: designing web interfaces for both customers and restaurant partners, developing brand guidelines that worked across platforms, and crafting visual content that explained the platform's unique value proposition. Every design decision needed to serve dual purposes—attracting hungry customers while building credibility with potential restaurant partners and investors.​

The cross-functional collaboration pushed me to think beyond aesthetics, considering user experience, technical constraints, and business goals simultaneously. From wireframes to final launch assets, the project required constant communication with the tech team to ensure designs were both visually compelling and technically feasible—a balance that ultimately shaped how I approach creative direction today.

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