Legalise Cannabis Australia

For Legalise Cannabis Australia, I’ve led creative across a wide range of campaign touchpoints, from large-format billboards and out-of-home to digital ads, social content, and video. I work closely with the campaign team to distil complex policy and harm-reduction messages into clear, bold visuals that cut through quickly and feel grounded in real people’s lives. My role spans concept development, copy support, design and art direction, ensuring every asset—from print materials to motion pieces—feels cohesive, on-message, and ready to activate supporters online and on the street.​